AI Insights · Timothy · January 2022
Top 5 Music and Podcasts Apps in South Africa Q4 2021
Discover the performance trends of the top 5 music and podcasts apps in South Africa during the fourth quarter of 2021, with data from Sensor Tower.
In the fourth quarter of 2021, the top 5 music and podcasts apps in South Africa showed varied performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed look at the performance of each app.
Spotify - Music and Podcasts saw its weekly revenue fluctuate between $26 and $49, peaking at $49 in the final week of December. Weekly downloads for the app peaked at around 62.5K in late November. The number of active users increased steadily, reaching approximately 717.6K in late November before ending the quarter at around 695.5K.
Shazam: Find Music & Concerts experienced a consistent weekly revenue trend, reaching $57 in the last week of December. Weekly downloads showed a peak of approximately 46.5K in mid-October, while active users grew steadily to about 792.2K by the end of December.
YouTube Music had a strong revenue performance, with weekly revenues fluctuating between $12.7K and $16.2K, peaking at $16.2K in late October. The app's weekly downloads saw a peak of approximately 26.8K in mid-October. Active users for YouTube Music were consistently high, peaking at around 987.5K in early December.
Apple Music experienced significant growth in weekly revenue, starting at $579 in early October and peaking at $2.6K in the week leading up to Christmas. Weekly downloads peaked at around 27.1K in late November. Active users remained relatively stable, fluctuating around the 60K mark throughout the quarter.
Audiomack - Play Music Offline showed a stable revenue trend, with weekly revenues ranging between $228 and $360, peaking at $360 in the last week of December. Weekly downloads reached their highest at approximately 33.6K in mid-October. Active users for Audiomack increased to around 248.3K in mid-October before stabilizing around 201.3K by the end of December.
These trends highlight the dynamic nature of the music and podcasts app market in South Africa. For more detailed insights, visit Sensor Tower.